The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
The DiversiTree Project
Agency: Energy BBDO / Chicago + CANJA Audio Culture + Coyne PR + twelvenote
Client: Bayer Consumer Health / Claritin Category: Innovation / New Ideas in Health & Wellness
Unfear
Agency: Cheil Spain / Madrid + Samsung Spain / Madrid + Somos 5 / Madrid
Client: Samsung Category: Innovation / New Ideas in Health & Wellness
Project Humanity
Agency: DENTSU INC. / Tokyo
Client: WITH ALS Category: Innovation / Execution in Health & Wellness
Maqroo
Agency: Leo Burnett Dubai / Dubai + Omantel / Oman
Client: Omantel Category: Innovation / New Ideas in Health & Wellness
ProtecTasbih
Agency: Leo Burnett KSA / Jeddah + Saatchi & Saatchi ME / Dubai
Client: SAUDIA Category: Innovation / New Ideas in Health & Wellness
Shift 20 Initiative
Agency: Special Australia + Dylan Alcott Foundation
Client: Dylan Alcott Foundation Category: Innovation / New Ideas in Health & Wellness
Unstandardized Desk
Agency: Zulu Alpha Kilo + D2L
Client: D2L Category: Innovation / New Ideas in Health & Wellness
Award:
2024 Health & Wellness Silver Pencil
Agency:
Energy BBDO / Chicago + CANJA Audio Culture + Coyne PR + twelvenote
Client:
Bayer Consumer Health / Claritin
Title:
The DiversiTree Project
Category:
Innovation / New Ideas in Health & Wellness
Annual ID:
OS24_HW018S
Award:
2024 Health & Wellness Bronze Pencil
Agency:
Cheil Spain / Madrid + Samsung Spain / Madrid + Somos 5 / Madrid
Client:
Samsung
Title:
Unfear
Category:
Innovation / New Ideas in Health & Wellness
Annual ID:
OS24_HW030B
Award:
2024 Health & Wellness Merit Award
Agency:
DENTSU INC. / Tokyo
Client:
WITH ALS
Title:
Project Humanity
Category:
Innovation / Execution in Health & Wellness
Annual ID:
OS24_HW083M
Award:
2024 Health & Wellness Merit Award
Agency:
Leo Burnett Dubai / Dubai + Omantel / Oman
Client:
Omantel
Title:
Maqroo
Category:
Innovation / New Ideas in Health & Wellness
Annual ID:
OS24_HW079M
Award:
2024 Health & Wellness Merit Award
Agency:
Leo Burnett KSA / Jeddah + Saatchi & Saatchi ME / Dubai
Client:
SAUDIA
Title:
ProtecTasbih
Category:
Innovation / New Ideas in Health & Wellness
Annual ID:
OS24_HW080M
Award:
2024 Health & Wellness Merit Award
Agency:
Special Australia + Dylan Alcott Foundation
Client:
Dylan Alcott Foundation
Title:
Shift 20 Initiative
Category:
Innovation / New Ideas in Health & Wellness
Annual ID:
OS24_HW081M